moood

ENABLING CREATIVITY FOR SOCIAL IMPACT

Moood is a design, production and communication company that translates social impact initiatives into creative strategies.

We believe that creative critical thinking can be an enabler for positive social change.


Edgelands Institute
Natura&Co @ SXSW
Stéphanie-Marie Degand / La Diane Française
2023 Education Goals / Natura Public Libraries
LACLIMA Series
Acolher
Justiça Climática / Mary Robinson

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Acolher

Programa Acolher, initiated by Instituto Natura, empowers Natura Beauty Consultants as community leaders and social mobilizers. Since 2010, it has recognized hundreds of initiatives led by consultants, offering training, mentorship, and financial support to foster social impact.

Moood has worked in several touch-points throughout the program in 2021, 2022 and 2023, but our main responsibility has been to create and implement the visual identity, working in collaboration with Natura&Co main design system.

Branding and Visual ID
Development of educational materials
Storytelling for podcast interviews

This project has been developed in collaboration with design studio desayuno, with designer Daniel Rana, and production house Biscos. 2022