moood
ENABLING CREATIVITY FOR SOCIAL IMPACT
Moood is a design, production and communication company that translates social impact initiatives into creative strategies.
We believe that creative critical thinking can be an enabler for positive social change.
Edgelands Institute
Natura&Co @ SXSW
Stéphanie-Marie Degand / La Diane Française
2023 Education Goals / Natura Public Libraries
LACLIMA Series
Acolher
Justiça Climática / Mary Robinson
Full list of services
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Edgelands Institute
Edgelands Institute is a research and art organization that studies how surveillance technology affects the urban social contract, with projects developed in Medellín, Cúcuta, Geneva, Nairobi and Houston.
Moood created and implemented a complete brand, communication and community system, working together as an in-house team since 2021.
Branding
Visual Identity
Tone of voice and Narrative development
Community Management
Setup and management of online workplace system
Online events and workshops
In-house Communication Team as a Service
Team Setup and Governance
Communication Strategy
Creative Direction
Editorial Calendar
Content Creation
Audiovisual production
Social Media, Newsletter and Website
Impact measurement
Publication Design
This project has been developed in collaboration with design studio desayuno and designer Daniel Rana.
2021 -> Today
Natura&Co @ SXSW
Natura&Co is the world's 4th largest Beauty & Personal Care group, working hard to promote sustainable production practices and protect the Amazon biodiversity.
Moood has worked in partnership with Biscos to create and shoot a documental video telling the stories of local sourcing communities enacting the Living Amazon Forest project. This video was later screened at SXSW 2024 as part of the Sustainable Brazil panel.
Video and photography production
Creative direction
Narrative development and interviews
Location scouting
Hiring and management of camera and technical team
Post-production
Video editing
Color correction
Sound mixing and mastering
Subtitles and captions
Final render
Development of social media material
Adaptation of final video for social media
Adaptation of final video for live screening at SXSW 2024
This project has been developed in collaboration with production house Biscos.
2023
Stéphanie-Marie Degand / La Diane Française
French violinist Stéphanie-Marie Degand is renowned as a soloist, chamber musician, conductor, and educator. A graduate of the Conservatoire National Supérieur de Musique de Paris, she co-founded the ensemble La Diane Française in 2016, and has performed in prestigious concert halls across Europe.
Moood has worked in collaboration with her to develop her own personal brand, and the visual identity of La Diane Française. We are currently in the finishing touches of her website, which should be launched soon.
Branding
Visual Identity
Website creation
Social media graphic system
This project has been developed in collaboration with designer Marina Rigoletto.2025
2023 Education Goals / Instituto Natura Public Libraries
Instituto Natura is a social impact organization focused on improving the quality of public education in Brazil.
During 2023, we've partnered to implement 45 public school libraries, curating over 200 books on topics not usually available in public schools, such as race and gender theory, indigenous history, bullying, LGBTQ+ livelihoods and environmental education.
Project Ideation, Strategy and Governance
Mapping of Education in Brazil
Data Collection on Impacted Communities
Survey of independent books, authors and publishers
Supplier hiring and management
Ideation and partnership with local artists for library setup
Educational Guidelines
Pedagogical Guidelines
Curated list of 200 children's books for early literacy
Text and layout of Guidelines Book for Complementary Activies
Educational staff training
Inauguration Events and Media Coverage
Educational and artistic activities involving local artists
Photography and video coverage
Social media content
This project has been developed in collaboration with production house Biscos.
2023
LACLIMA Series
LACLIMA (Latin American Climate Lawyers Initiative for Mobilizing Action) is a network of legal experts dedicated to advancing climate change law across Latin America. Established on September 7, 2019, it unites lawyers and law students to disseminate knowledge and support legal frameworks for a decarbonized and climate-resilient society.
Moood has been working in collaboration with LACLIMA for several years to develop layouts and a streamlined design system for their climate publications in several languages.
Development of Design System
Editorial and Publication Design
This project has been developed in collaboration with designer Larissa Oliveira.2020 -> Today
Acolher
Programa Acolher, initiated by Instituto Natura, empowers Natura Beauty Consultants as community leaders and social mobilizers. Since 2010, it has recognized hundreds of initiatives led by consultants, offering training, mentorship, and financial support to foster social impact.
Moood has worked in several touch-points throughout the program in 2021, 2022 and 2023, but our main responsibility has been to create and implement the visual identity, working in collaboration with Natura&Co main design system.
Branding and Visual ID
Development of educational materials
Storytelling for podcast interviews
This project has been developed in collaboration with design studio desayuno, with designer Daniel Rana, and production house Biscos.
2022
Justiça Climática / Mary Robinson
Climate Justice by Mary Robinson highlights climate change as a human rights issue, emphasizing its disproportionate impact on vulnerable communities. Robinson urges global solidarity, framing climate action as a moral obligation to protect those most affected. The book stresses that true solutions must combine environmental and social justice for a sustainable future.
Moood has developed the cover design for the book's translation to Portuguese and launch in Brazil - a project co-created by LACLIMA and ICL.
Cover design
This project has been developed in collaboration with design studio desayuno, and designer Daniel Rana.2022